Digital Badge Master Class
The only course you need to develop a world class badge program
Learn from the developers of one of the world’s leading digital badge programs. With more than 622 minutes of content, this course will help you become an expert in no time. Stream anytime, anywhere, at your own pace. Complete this course in a weekend or over an extended period of time. It’s your choice. Private, live virtual coaching hours will allow you to ask any question you would like and get instant feedback. Downloadable worksheets and references will help you build your program quickly — no need to create your own.
Learn from the most trusted names in the digital badge industry
David Leaser
David Leaser is the co-founder of the Digital Badge Academy. David is the founder of the one of the world’s leading-edge digital credential programs and has nearly 40 years experience developing training programs and IT programs
Jim Daniels
Jim Daniels has more than 20 years in education and credential program development. He is broadly recognized for his work and expertise in digital credentialing and badge program development and operations, backed by an extensive background in technology and education services strategy and execution.
We will teach you everything you need to know to develop a world-class program:
✔ What is the business value of badges
✔ How to build a business case
✔ How to think like a futurist
✔ How to facilitate change management
✔ How to establish an operational framework
✔ How to establish governance
✔ How to create your team
✔ How to pick a badging platform
✔ What you need to know about badge design
✔ How to navigate data privacy issues
✔ How to establish partnerships and alliances
✔ How to measure your success
✔ How to build a communications plan
✔ How to align badges to learning & development
✔ How to launch your program
✔ What you need to do post-launch
There are 20 Lessons in this Professional Certificate
LESSON
1
GETTING STARTED
Navigating to ensure you get the most value from your learning experience.
How flip cards and lesson quizzes and downloadable worksheets and templates work
How to access links to valuable reference materials
How to schedule coaching hours with the instructors
How to earn your professional certificate is also provided in this lesson
LESSON
2
WHAT IS A DIGITAL BADGE
What is a digital badge?
Definitions
Why Open Badges?
What is inside a badge?
What are credentials?
Digital badges vs. certifications and certificates
How does it work?
Anatomy of a badge: The complete visual overview
How do Open Standards work?
LESSON
3
THE BUSINESS VALUE OF BADGES
How to understand and describe the value of badges to an organization
How to develop use cases
How to develop a progression strategy
How stackable credentials programs will increase your programs value
Eight benefits of an incremental badge program
How to create a program which is "future proof" and aligned to your existing and future needs
LESSON
4
BUILDING THE BUSINESS CASE
Start with why?
Identify primary types of activities
Document intended value
Establish your credential framework
Create measures of success
Establish expected costs and resources
Develop compelling storyline on value
Gain executive commitment and sponsorship
Identify key stakeholders and blockers
Establish timelines for pilot implementation
LESSON
5
CASE STUDY: ENTERPRISE DIGITAL BADGE PROGRAM
Why they created a digital badge program
What model did they use?
The pilot and early use cases
Early results
Expanding the program beyond the pilot
Value to the business units
Lessons learned
LESSON
6
THINK LIKE A FUTURIST
Why urgency is important
Paint a vision
Pick a powerful team
Create a shiny object
Be prepared to pivot
Make it essential
Accept rejection
Most people are not visionary
LESSON
7
ORGANIZATIONAL CHANGE MANAGEMENT
What is OCM?
OCM in four steps
How to establish communication
How to avoid failure
Managing resistance
LESSON
8
ESTABLISHING AN OPERATIONAL FRAMEWORK
Eight elements of a digital badging framework
Optimizing your organizational alignment
LESSON
9
ESTABLISHING GOVERNANCE
Introduction to governance
What is credential program governance?
Establishing a program governance team
Value and benefits of governance
Designing the governance operating model
Implementing and managing governance
LESSON
10
ESTABLISHING A TEAM
How the activities you will badge will determine your organizational structure
Determining your operational workstreams
Writing the job descriptions
LESSON
11
A DAY IN THE LIFE
Actions a badge issuer takes during a typical day
Using a template to develop your badges
How badges fit into an overall career progression strategy
LESSON
12
PLATFORM AND INFRASTRUCTURE
What elements you must consider
Build vs. buy
Benefits of Open Standards
Why your platform should be brand neutral
LESSON
13
SELF-SERVICE PORTAL DESIGN
Establishing the rationale
Define your audience
Elements of a good portal design
Promoting the portal
LESSON
14
BADGE DESIGN LANGUAGE
Establishing your definitions
Create a visual guide
Define customization guidelines
LESSON
15
DATA PRIVACY
Elements of a data privacy agreement
Where and when to share your data privacy policy
Ensure data privacy is prioritized
LESSON
16
PARTNERSHIPS AND ALLIANCES
Who can you partner with?
What type of relationships you might have
What agreements should you have?
Badging considerations
Partner management
LESSON
17
MEASUREMENTS OF SUCCESS
Determine what you are trying to achieve
Determine the way you will determine if you have succeeded
Establish a measurement system
Stakeholder communications
LESSON
18
COMMUNICATIONS PLAN DEVELOPMENT AND EXECUTION
Establish your topline message
Create a differentiation statement
Categories of personas
Segment your audience
Address pain points
Develop an asset library
Establish a regular cadence for communications
LESSON
19
BADGE ALIGNMENT TO LEARNING AND DEVELOPMENT
How badge data aligns to real-world occupations and your Learning & Development program
What metadata you should include in your badge
How badges fit into a holistic learning and development strategy
LESSON
20
GO-LIVE CHECKLIST
What to expect following launch
Post-launch communications
Common support needs
Program health checks